Fintech · Africa
Trust is currency. I make sure I build trust and authority around your business. Be the credible answer when buyers research vendors before procurement.
I create SEO, AEO and GEO content that gets B2B SaaS found and recommended.
I’m Makinde, a content strategist. I turn complex products into content that ranks in Google and gets cited in AI answers.
I work with early-to-mid-stage B2B SaaS teams: fintech in Africa, and martech and edtech worldwide.
WHO I WORK WITH
I build with B2B SaaS companies that need to be found where their buyers are.
Martech · Global
Turn content activity into visibility that supports pipeline. Creating content that meets your buyers every stage of their journey
Edtech · Global
I make sure you capture the curious buyers who research on Google and AI first. Content that builds awareness, authority and positions your product as solution.
PROOF
Ranked on Google. Featured in AI answers.
My HackerNoon article on when SaaS startups should invest in content marketing surfaced in Google’s AI Overview.
Google ranking for “Leadbay vs Leadloft”, ahead of Leadloft’s own comparison pages.
Of 36 AI answers about Clay still used its old positioning. Independent study, September 2026.
Featured on HackerNoon.
Apparently, I’ve always been like this.
HUMBLE BEGINNINGS
At 14, I had a strange little superpower: I could make things sound interesting.
I wrote essays on why we shouldn’t kill fireflies. I tried to convince people that cassava-flavoured ice cream could be the next big thing.
I probably wasn't thinking about marketing then. I just liked ideas, stories, and getting other people to care about them.
That instinct followed me into journalism and communication. I got hooked on how information travels, how people get influenced, and why some messages stick while others disappear into the wind.
Now, marketing for B2B SaaS, where I get to sell great product (like yours) to customers who need to understand them, get influenced, and nurtured to still choose you over others.
That’s the part I love: take something complicated, find the interesting bit, connect it to something people already care about, and build systems that help the right people discover it.
A few things about me that don’t fit neatly into a CV.
Achievements, obsessions, side quests, and seemingly unnecessary information.
×2COMMUNICATION
Interfaculty Debate Winner.
Won two interfaculty debate competitions in my undergrad days. Learned how to think clearly, argue properly, and occasionally defend positions I didn’t sometimes agree with.
Hover or tap to reveal lesson40+READING SHELF
Books last year.
Fiction, non-fiction, essays, philosophy, history, and anything that makes me feel like the modern-day Socrates.
I read because the fastest way to have better ideas is to borrow a few from people who have spent years thinking about them. Who said thief?
UNCHARTED — THE PAGEANTRY
I wrote, directed & produced a creative ad.
A Pageantry Campaign →Developed the promotional ad concept to sell a pageantry through creative conceptualization, ad copywriting, storytelling, and creative direction.
Turns out having one job wasn’t enough.
CURRENTLY PLAYING
I’m a sucker for good music.
CountryAfrobeatsK-popHip-HopReggaeFuji
Not technically music. Still sounds good when the pipeline grows.
Genre loyalty has never made sense to me. If it’s good, it’s good.
A RANDOM TUESDAY.VERIFIED*
I once deadlifted 511kg in one hand while writing an SEO article for a tech behemoth with the other.
WEIGHT511KG
SEO ARTICLEPUBLISHED
PIPELINE1,000% SURGE
CEOIN TEARS
The article ranked #1, increased their pipeline a little over 1,000%. I could’ve pushed it to 10,000%, but then.
*Several witnesses dispute absolutely nothing because there were no witnesses. Haha... got ya!Communication and Media Studies
University of Lagos